3 Business Trends to Watch in 2022

November 16, 2021

As an entrepreneur, you're well aware that current trends may quickly fade. As a result, it's critical to maintain flexibility so you may change your strategy as needed.

With the calendar about to shift from 2021 to 2022, there's no better time than now to gain a sense of the year's most important entrepreneurial trends. There's no way of predicting how these trends will develop, but one or more of them might be quite beneficial to your company.

1. The use of augmented reality (AR) is growing

Augmented reality isn't only something you see in movies anymore. It's a developing trend in the ecommerce business, with 2022 set to be the most significant year yet.

With this technology, online retailers can boost buyer confidence while customers can see how a product will operate for them.

According to a recent Google poll, 60% of respondents want to be able to see how and where a product may be useful to them.

2. Traditional sales are dwindling

You may recall the "old days of sales," when you spent the bulk of your time cold calling and meeting in person, depending on your age. To put it another way, outbound sales governed your life.

While outbound sales will always have a role — at least in certain firms — many businesses are shifting their focus to product-driven growth. User acquisition, conversion, and expansion are all driven by the product in product-led growth. It's a lot more natural sales and service approach.

3. Working long hours is no longer "cool"

It's no longer fashionable to boast about how many hours you put in. The motto "work smarter, not harder" is gaining traction among entrepreneurs.

You're not receiving the necessary amount of sleep for a working professional if you work 18-hour days. There are just six hours left in your day, and your body requires a minimum of seven.

Sleep deprivation may cause issues including reduced productivity, anger, forgetfulness, and burnout, to name a few.

Take a step back to reset if you haven't considered the effect these changes may have on you and your organization in 2022. You might quickly find yourself in a better position to succeed if you harness the power of these trends.

Thanks to Chris Bibey at Business 2 Community whose reporting provided the original basis for this story.

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