Animoca Brands and SportFive Launch Onside NFTs

November 3, 2022

For the debut of digital collectibles for the AFF Mitsubishi Electric Cup 2022, the world's largest video game developer Animoca Brands has joined forces with SportFive, a leading global sports marketing firm, and its subsidiary Be Media.

A new NFT collection will be jointly launched on the Onside NFT marketplace by Animoca Brands, SportFive, and Be Media, according to a press statement from that company dated November 3. The new NFT collections mark the debut of digital football memorabilia in ASEAN.

Integration Between Animoca Brands and SportFive

A global sports marketing company with more than 30 years of performance history is called SportFive. The marketing platform is famous for providing client-centered solutions based on digital intelligence, innovation, deep industry expertise, and worldwide partnerships.

To build and allow modern relationships in sports, SportFive strategically and artistically links companies, rights holders, media platforms, and fans. The organization has a global network of more than 1,200 local specialists operating in football, handball, basketball, ice hockey, and other Olympic Events in 15 different nations.

As part of the new relationship, Animoca Brands will make use of SportFive's capabilities to create an Onside NFT collection that will enhance the web3 experience for the ASEAN premier football competition. Yat Siu, the executive chairman of Animoca Brands, commented on the new NFTs as follows:

“I’m very pleased to work with SportFive and the ASEAN Football Federation to deliver an exciting array of digital collectibles. Bringing a deeper level of experience through NFTs and rich digital experiences will allow global football fans to get closer to the game than ever before and create new ways for them to express their passion for the beautiful game.”

Onside NFT Collection

This November sees the debut of the digital collectibles from Animoca Brands on the Onside NFT market powered by Polygon. Users of the new NFTs will be able to view legendary match moments from the competition or purchase digital goods in the form of stylised masks.

Additionally, holders of the new Onside NFTs will have access to additional benefits including restricted on-pitch access, post-game press conferences, and digital games or benefits inside the Animoca Brands ecosystem. December 20 until January 16, 2023 will mark the beginning of the AFF Mitsubishi Electric Cup 2022.

Thanks to Dominic Kimani at Business 2 Community whose reporting provided the original basis for this story.

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