How To Apologize On Behalf Of Someone Else

March 31, 2021

Apologies have to be genuine, and they have to be genuine from the heart.

If you make your apologies by having to force yourself to say it, they're going to be halfhearted, insincere, and often thrown in the face of the person you're apologizing to.

If you apologize on your own behalf, it's not authentic or heartfelt.

If you want to apologize to someone else, say it from the heart. Keep your apology short and make it sincere.

Your goal is to minimize the chance that you might hurt them in the process.

Set expectations

sign, sorry, character

What are the consequences of your apology? If the consequences are things that you did, be clear about them.

Don't apologize for something that you're not responsible for. You must set expectations with the person you're apologizing to about the type of apology you're making.

Assess the other person's needs. What does the person in question need to hear from you?

If they need an immediate apology or a heartfelt apology, that's not going to work.

Sometimes the apology needs to be delivered one day, sometimes it needs to be delivered daily, and sometimes it needs to be delivered in a long-term or life-long way.

If you have something important to say about the problem you're facing, consider how you can best say it to the person in question.

How will the apology best be delivered? The best apology is an apology delivered in a way that doesn't hurt anyone.

If you can express your apology in a way that leaves no one the least bit upset, the apology will be received with gratitude.

As always, I hope you find these tips useful. Don't hesitate to reach out to me anytime.

Recently, I saw an interesting problem that I wanted to get to the bottom of

I've been getting several calls from a woman named Victoria, who works for a huge consulting firm, offering me advice on how to run a better marketing campaign.

A few times, we've been able to find ways to tweak the campaign and get great results. Victoria has been an excellent resource for me.

I've asked her a few times how she does it and she doesn't seem to have an answer for me.

However, I've noticed that Victoria uses a very specific phrase when she calls me about her clients: "we work hard to make their life better."

I was curious about what she was talking about and why it's important to her.

Victoria uses this phrase frequently, and I began to wonder what she means

Sticky note with apology

Why do they do what they do? What do they want? I wanted to find out what made these companies tick.

One night, I got a call from Victoria. She was frantic, apologizing for being so late.

"I just got off the phone with a client. I'm trying to answer their questions and figure out what I can do to help. I'm really trying, I really am."

She sounded pretty frustrated and I couldn't understand why. Victoria's apologies became more urgent with each one.

"I'm really working hard," she said, and she told me about another client who had called her just an hour earlier.

Her tone changed. She was more direct and bold. "No matter what you do, you're never going to please them. They are never going to be satisfied. They will never be happy. They will never be healthy. It's not just me. It's everyone."

She was frustrated. And at that moment, the thing that broke me was that this wasn't her first call like this, and she wasn't able to help them.

The same thing happened to her before. She had a client like this that had always bugged her.

Sometimes it would help them. Sometimes it wouldn't.

And she never understood why. Now it was happening again and she didn't understand why.

Here's the thing:

man, sorry, apology

No matter how well-intentioned you are, people can get so hung up on the things you can't control that they stop trying to do the things you can.

I realized that Victoria was getting frustrated as I have with some of my clients. She was doing everything she could do, but the company didn't change.

It seemed they were stuck in their ways like I've gotten stuck with some clients in my career.

Maybe it was their name or their color or their company, or maybe it was just that the marketing campaigns weren't helping.

They just seemed to be stuck in a rut. Maybe they had been doing the same things for so long, they couldn't see new ways to improve.

Maybe they just didn't care. And maybe they just didn't realize that they could improve.

So, I sat down and I made a list.

I made a list of things that made this company's life better:

  • They were working together toward a common goal.
  • They had identified and embraced the "why".
  • They were using their passion and their product to help others.
  • They were getting outside the box.
  • They were stretching themselves.
  • They were asking questions.
  • They were staying flexible.
  • They were able to make their life better.

The point here is that good habits aren't easy. They require action, and they require preparation.

The difference between being successful and being a productive person is the foundation and the actions.

There is no such thing as right or wrong habits; everyone gets into habits that are helpful to them.

But you have to start somewhere.

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