Psychological Triggers for Black Friday sales

November 8, 2021

Black Friday is approaching, and your thoughts are undoubtedly turning to how you might snag a piece of the Christmas pie. What if I told you that

"It costs 16 times more to bring a new customer up to the same revenue contribution level as an existing customer."

as devoted consumers who have been with you for a long time." Francis Buttle (Francis Buttle)

Consider using these 7 psychological triggers that have been shown to regularly convert leads if your list is full of prospects that never convert to customers.

Avoidance of pain

This, according to psychologists and very effective marketers, is the most powerful motivator of all human conduct. You must discover your prospects' pain areas and explain how you can assist them avoid discomfort in their lives or businesses in order to convert them into customers.

With this knowledge, you'll have a far better chance of converting prospects.

Consider this: if you're not comfortable with technology, and you previously ruined your website during a simple update because you were in a DIY mood, website administration will become a major source of frustration for you. Imagine you locate a virtual assistant that not only knows WordPress but can also calmly explain instances of how she's saved clients' websites from catastrophes.

You're convinced since she's obviously addressed your major complaint.

The same may be said about your prospective customers. You'll form an immediate relationship with them if you can show them how you can assist them avoid those pain points—or, better yet, eradicate them entirely.

Attainment of pleasure

What is the second most effective method of persuading someone to act? Of course, pleasure is the polar opposite of the first incentive.

Many psychologists think that the pursuit of pleasure or the avoidance of suffering is at the heart of every human choice. Make it obvious how your product or service solves the pleasure side of the equation to capitalize on this.

The power of "new" to boost Black Friday sales

Did you wait in line for hours to obtain the latest iPhone when it was released? Hundreds of individuals have done so. It's all about having the most up-to-date technologies.

On a physiological level, novelty increases dopamine release in the brain. One of the roles of dopamine, a neurotransmitter, is to boost your perception that a reward is right around the corner.

So it's programmed into our brains to look for new experiences! To appeal to customers, marketers utilize phrases like "new" or "the most recent." Your conversion rates will rise if you make your product fresh and unique.

The desire to understand why

The need to understand why begins at an early age. If you're a parent, you've undoubtedly gone through the toddler period when your youngster asks, "Why?" all the time. That was a period I vividly recall! Most adults still want to know why, which you may take advantage of.

Ellen Langer, a psychologist, demonstrated this using a psychological experiment.

"Excuse me, I have 5 pages," she said to folks using a photocopy. "Do you mind if I use the Xerox machine?" Sixty percent of the individuals she contacted agreed to let her cut in line ahead of them. "Excuse me, I have 5 pages," she said next. Because I'm in a hurry, may I use the Xerox machine?" Compliance soared to a whopping 94 percent.

How can you make the most of this? Make sure you harness the great power of the word 'because' when explaining why your prospects need your product or service. You will satisfy your prospects' psychological demand to know why they should do anything by doing so.

Increase Black Friday sales by using social proof

"A psychological phenomenon in which people assume that the actions of others reflect the appropriate behavior for a given situation... driven by the assumption that the people around them have more information about the situation," according to Wikipedia. [Source]

This idea fuels the popularity of user-generated content (UGC), a valuable weapon in any content marketer's arsenal. When you employ testimonials, recommendations, and case studies from happy customers, you provide your leads the social evidence they need to make a purchase decision. People tend to trust peer reviews more than expert ones.

Let's not forget about influencer marketing's spectacular surge! Influencer marketing works because social influencers have a high level of trust with their followers, and their recommendations act as a type of social proof.

Belief in belonging

People have wanted to be a part of the most popular group or clique since elementary school. We are wired to want to be a part of something greater than ourselves. Consider sports lovers who often create lasting bonds with other followers of the sport (whether the same team of a rival). A strong bond may be formed through a strong feeling of belonging. The emergence of social media 'groups' has been fueled by this. When marketers use language like "everyone is signing up" or "your neighbors are joining," they successfully tap into this urge. Marketers are appealing to the herd mentality of humans.

Increase Black Friday sales by using the fear of missing out

Have you ever wondered why tens of thousands of people congregate in front of Best Buy on Black Friday? People are really getting in line days ahead of time, according to reports. Seriously?! Why do people behave in this manner?

Part of it is to obtain the greatest deal, but another part is that no one wants to feel like they missed out on anything excellent.

Make use of this to your advantage by putting time limits on your offers. Use phrases like "limited time offer," "limited to only 100 customers," or "this offer will end at 12 p.m. on Sunday." By restricting the number of items or offers you have available, these comments increase the impact of this psychological sales trigger.

If you can't persuade them to purchase, your list of leads is useless. Integrate these psychological triggers into your marketing to effectively convert all of those leads into consumers.

Your conversion rates will improve. I'd love to hear about your successes! Please leave a remark for me.

Thanks to Karen Repoli at Business 2 Community whose reporting provided the original basis for this story.

Terms and ConditionsPrivacy Policy
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram