What is Positioning and Messaging for Coaches?

You've probably heard of brand language and positioning for goods, but what about selling your coaching or consulting services? Positioning and message continue to be crucial. How? Let's look at why positioning and messaging are vital for coaches and consultants, …

Your Turn at the Helm

When we first assume charge of a department, a company, or a military unit, we all get that initial adrenaline rush, tempered with a little bit of trepidation.

Part of the conflicting feelings we're experiencing stems from the very genuine …

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