By doing extensive market research, I attempt to set a positive example for my clientele.

This may take numerous forms, including ethnography, one-on-one talks, small focus groups, and surveys, which most of us can conduct with minimal difficulty.

I've seen …

Apologies are some of the most difficult things to say. We are socially conditioned to immediately deny our mistakes.

Instead, we assume the person we are apologizing to is enjoying a laugh at our expense. But the truth is, we …