Useful Retargeting Tips for Your Campaign

Retargeting is a tried-and-true method of obtaining those sought conversions. This campaign plan will assist you in achieving your lower-funnel conversion targets while also nurturing leads, enhancing customer engagement, increasing upper-funnel awareness, and increasing customer loyalty. Continue reading to find …

Things to Remember When Hiring Your First Employee

Hiring your first employee may be a daunting task. How do you know you've chosen the proper person?

How can you then set them up for success once they begin? Fortunately, there are a few tried-and-true tactics you can utilize …

Psychological Triggers for Black Friday sales

Black Friday is approaching, and your thoughts are undoubtedly turning to how you might snag a piece of the Christmas pie. What if I told you that

"It costs 16 times more to bring a new customer up to the …

What Does No Cookie Mean for Marketers?

Since the mid-nineties, third-party cookies have fueled the expansion of digital advertising, offering marketers the unique ability to follow individuals around the web and create sophisticated user profiles based on their browsing habits.

When someone visits a website, these little …

The (Hidden) Costs of a Poor Domain

My grandpa originally taught me this phrase while I was in elementary school, and it didn't seem to make any sense. That is, at first. “Good work does not come cheap, and cheap work does not come cheap.”

Life intervened …

Tips For Becoming A Productive Writer

Productivity has been a topic discussed in writers’ groups for decades, but it will remain relevant in the ever-changing publishing industry.

I would like to share some of my own perspectives on productivity. I have worked as a freelance writer …

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