What Makes a Good Sales Associate? - Tips for Your Success

Introduction

Selling is relevant to just about every industry in existence. Maybe you happen to be a sale associate in a retail store. Maybe you manage ad sales for a local television station.

Maybe you’re a freelancer and you’d like to improve the way in which you pitch your services to potential employers.

No matter what your line of work is, fine-tuning your sales skills can have major benefits to your career and your business.

But what makes a good sales associate? Some may say that it comes from a natural talent for interacting with others. But while natural talent surely helps, it’s not the secret ingredient to success.

We’ve explored some of the major traits and practices that help make a salesperson more effective and more likely to bounce back from negative experiences. Read on for more details.

The Importance of Selling an Idea, Not a Product

If you happen to be a fan of the AMA television drama series Mad Men, then you’re likely already familiar with some important sales concepts.

The show provided some keen insight into popular advertising and sales methods of the 60s and 70s.

In one especially insightful scene, Don Draper explains that to help sell a product, you can use the abstract concept of ‘New’ to attract buyers.

The product itself is not as important as buyers seeing the product as something they want.

The act of purchasing something, whether it’s a product or service, is an opportunity to feel affirmed in your life choices.

Try to keep this in mind when entering a sales pitch.

The specific traits and features of the product are of course important, especially within the realm of retail.

But to truly change minds, try to explain the abstract benefits of the product, such as how you feel when you use or wear it, and how it can be part of a new personal identity.

The Friendliest Person Around

If you work in sales, you need to be friendly. It’s akin to a musician needing to know how to play their instrument.

You should do your best to be as likable as possible without seeming like you’re trying too hard.

sales tips

If you find it to be difficult with strangers or business contacts, do your best to stick to the Golden Rule: treat others the way you would like to be treated.

Every person deserves dignity and respect, and when you keep this in mind, you’ll find it easier to speak with customers and clients on a much more personal level.

Determination and Persistence

As hard as you may try, there are guarantees that you’ll make a sale. Human beings are fickle, after all, and they allow many different internal and external factors to affect the decision-making process.

That’s why part of being a successful sales associate is accepting that you can’t win them all. There will be lulls and slow times. It’s just part of the process.

It also takes a lot of work just to be able to make a sales pitch. Much of the work is just to get your foot in the door.

Even if you’ve been on an unlucky streak for a while now, try to remember that every business has its highs and lows.

The next big sale could always be right around the corner.

Networking

Being friendly is one thing, but making connections and networking effectively is its own challenge.

When it comes to sales, networking often involves meeting as many different people as possible, from potential clients and customers to other business owners and sales representatives.

what makes a good sales associate

Professional conferences are a great way to make connections with many different people within an industry.

Always be upfront about what you do, and that you tend to focus on sales. You don’t want to surprise someone several weeks later by sending them a sales pitch.

Do your best to acquire basic professional contact information for each person you speak with. Have some business cards handy that include your full name, company, and your work email address.

Keep Records

Staying organized is incredibly important for any career sales associates, especially in an industry that requires long-lasting professional relationships.

Keep detailed records for every business contact you speak with. Note how many times you’ve given a sales pitch to a specific person or company.

This will help you avoid confusion and annoying re-visits in the future.

And while we encourage you to keep these records in a digital format, most likely on your work computer or on a cloud-based program, it can also be helpful when first meeting someone to physically write down their name and their professional role on a piece of paper.

This will make it just a little easier to remember the information days, weeks, or months later.

Make sure to also keep your records as well organized as possible.

Watch the Pros in Action

One of the best ways to learn the tricks of the trade, completely free of charge, is to watch other sales associates in action.

what makes a good sales associate

This is especially easy in retail, where you have the luxury of being in close proximity to other sales associates at all times.

There are likely a few associates in your store who are especially talented when it comes to sales.

Watch them carefully. Do they start a casual conversation with the customer? How quickly do they offer alternatives? How do they close the deal without sounding pushy?

Ask for Feedback

Perhaps most important of all is the need to ask for feedback on your sales performance.

This idea is also covered in this article which outlines ways to find success in your career path.

Be sure to ask for feedback both from your clients (especially if they’ve bought from you in the past) as well as from your co-workers and your manager or supervisor.

As long as all feedback is given on a strictly professional basis, you could stand to pick up some great new tips and tricks for how to close deals and make connections with buyers.

If you’ve been curious about a specific aspect of your sales technique, be sure to speak up and ask about it.

Your co-workers and your clients will be impressed to see how dedicated you are to improving your techniques and work performance.

Nine Common Signs You Will Be Laid Off in the Near Future
How to Inspire Others in the Workplace on a Daily Basis
Seven Helpful Examples of Professionalism in the Workplace
Overhearing Someone Talking About You at Work: What to Do
Staying Positive at Work in Tough Times: A Basic Guide
Helpful Car Driving Tips for Beginners in the USA and Beyond
What to Look for When Renting an Apartment Checklist
Interview: Culinary Pros Talk Food, Work, and Passion
Tips for Working Full-Time and Running a Small Business
Top Business Books of All Time that You Should Read ASAP
How to Apologize to a Friend for Being Rude (and Mean It)
Negotiating Used Car Price Over Email: Getting the Best Deal
What Equipment Do You Need to Start a Podcast? - A Guide
"I Can’t Get Out of Bed in the Morning" - Possible Solutions
The Best Hybrid Bike for Beginners: An Introductory Guide
Eight Fun Games to Motivate Employees in the Workplace
What Makes Employees Feel Valued? - An Exploration
Seven Great Ways to Improve Efficiency in the Workplace
How to Research a Neighborhood Before You Buy - Helpful Tips
Nine Great Low-Stress Jobs for Homebodies and Freelancers
8 Cheap Ways to Make Your Small Business Look Professional
Interview: Denny Sila on Raising a Jazz Piano Prodigy
How to Be Fashionable on a Low Budget: Tips and Advice
Reconnecting with Old Friends Advice - Suggestions to Try
How to Ask for a Donation in an Email: Suggestions to Try
"I Prefer to Be Alone Most of the Time" - The Pros and Cons
How to Be an Active Member of the Community: Tips to Try
"My New Job is Not What I Expected" - What to Do Next
How to Stay Calm When Angry at Work: Suggestions to Try
How to Stop Arguing with Someone: Five Suggestions to Try
The Importance of Public Speaking in Everyday Life
Technicals Skills of an Entrepreneur: Essential Knowledge
The Importance of Art and Culture in Our Life: A Guide
List of Social Activities for Adults: Fun Ideas to Try Today
How to Find a Hobby or Passion: Guidelines and Suggestions
Not Hearing Back from Jobs? - Here's What to Try Next
Quitting a Job Without a Notice Letter: The Pros and Cons
How to Apologize to a Customer for a Mistake: Tips to Try
Why is it Important to Love Your Job? - An Exploration
The Many Benefits of Home Cooked Meals Vs. Fast Food
How to Get into Running When Overweight: A Concise Guide
Depressed About Being Single For So Long? - The Bright Side
The Side Effects of Working Too Much: What to Watch For
9 Jobs That Require Travel and Pay Well - Ideas and Tips
Cheap Healthy Meal Plan Shopping List: Suggestions to Try
Funny Ways to Answer the Phone to Telemarketers: Tips to Try
What Makes a Good Sales Associate? - Tips for Your Success
How to Apologize Professionally in an Email: Tips to Try
Ideas to Make the Workplace Better: Several Suggestions
Workplace Fun Friday Ideas to Increase Employee Motivation
The Basics of Workplace Etiquette: An Introductory Guide
Creative Ways to Give Advice: Ideas and Suggestions to Try
11 Jobs for Laid Back Personalities: Ideas and Suggestions
How to Deal with a Demanding Boss: Tips and Tricks
My Coworkers Are Jealous of Me: Ideas for What to Do Next
Career Path Planning for Employees: Guiding Principles
Starting a Side Business While Employed: Tips and Tricks
Business Ideas for Students in University: Seven Suggestions
Careers for Introverts in Healthcare: Ideas and Suggestions
What Qualities Make a Company a Great Place to Work?
Books for Guys Who Don’t Like to Read - The Idea Trader
Do Kittens Sleep Through the Night? - The Idea Trader
Can I Become a Graphic Designer Without a Degree?
Best Books for Aspiring Entrepreneurs - The Idea Trader
Gregory Finkelson Devises Brilliant Plan To End Shutdown
UK’s Brexit Troubles Urge Caution to Other EU Nations
Estimates of Children Separated at Border Higher Than Before
How to Calm Down A Kitten When Hyper: Tips and Tricks
How to Make Work Fun for Employees: An Idea Trader Guide
How to Improve My Attendance at Work: An Idea Trader Guide
How to Deal With Neighbors Who Are Bullies: Tips and Tricks
Fun Things To Bring On A Cruise: An Idea Trader Travel Guide
How to Live Well on a Small Income: Helpful Tips and Tricks
Best Way To Clean Walls When Moving Out: Tips and Tricks
What Does Business Casual Mean For a Man? - Ideas and Tips
9 Powerful Ways to Boost Employee Efficiency in the Office
How To Stop Procrastination In The Workplace
Tools to Stay Organized at Work
Home Remedies to Fall Asleep Quickly
Weekly Update, 12/16/18
Weekly Update, 12/9/18
The Plan Behind the Packaging: Leading Designers Moree Wu and Sijia Zhang Give a Pre-Holiday Crash Course on the Importance of Design
Weekly Update, 11/18/18
One Big Three-Legged Race: App Designer Yunning Liu on the Undying Relationship Between Technology and Design
Weekly Update, 11/11/18
Weekly Update, 11/4/18
Weekly Update, 10/28/18
Weekly Update, 10/21/18
Bassist Ole Kirkeng on the Ins and Outs of Being a Musician in 2018
Weekly Update, 10/7/18
Weekly Update, 9/30/18
Weekly Update, 9/16/18
Interview With Grocery Delivery Mogul, Tejas Viswanath
Software Whiz Ahmed Ilyas On What It Feels Like To Be At The Center Of The Tech World
Weekly Update, 9/9/18
Weekly Update, 9/2/18
Weekly Update, 8/26/18
Saurabh Rajwade’s Guide to Mergers and Acquisitions in the Modern World
Australia Places Ban on Plastic Bags
The Future of Carbon-Neutral Cars
UN Report on US Poverty Puts the Blame on Politics
The Cost of Elon Musk's Vision for Transportation
Anthony Bourdain: a Legacy of Food, Culture, and Travel
Psychedelic Drugs and their Effects on Depression Discovered
Spotlight in Screenwriting: an Interview with Karolyn Carnie
'Ye' and the Conflict of Artistry
Gender and the Millennial Issue with Impostor Syndrome
Behind the Big Screen: an Interview with Gemma Karlsen
Study Links Body Clock to Certain Mental Illnesses
UK Facial Recognition Wrongly Identifies Criminals
World’s Largest Cruise Ship is a Floating Mega-Resort
3-D Printing Startup has Eye on the Sky
Tesla Model 3 Becomes America’s Best-Selling Electric Car
Impossible Foods Leads the Way on Meatless Substitutes
Your Smart Device Might Be Listening
Cobalt Robotics Receives Funding for Robot Security Guard
Intel Feels the Hurt as Apple Plans to Use Its Own Chips
Uber Suspends Self-Driving Car Tests after Fatal Crash
Chaos By Trump: Stocks Display The New Fragrance
Worst week ever? Tech takes a bow, not in a good way
A Mexico Mystery: What Happened to the Sharps?
Did Sister Jean Not Believe in Divine Providence?
Will This Be The New World War or Cold War?
Iran Continues to Mount Tensions Against the U.S.
He Was Born In A Small Town… And Performs There, Too
This Singer Happens In Vegas, But Doesn’t Always Stay
Moving Through Jell-O Pudding: Cliff Huxtable’s Troubles
If Only #Monet Had A Hashtag …
Terms and ConditionsPrivacy Policy
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram