Why You Shouldn't Lose Momentum Over the Holidays

December 20, 2021

Most businesses start counting down to the Christmas season in the fourth quarter of the year. The issue is that many people see this time as the end of the business year, which means that when January arrives, all momentum is gone and enterprises are forced to restart from scratch.

What if, starting in 2021, firms began to channel their energy towards the next year?

To get momentum, you don't have to be harsh with your staff or customers. Planning activities around this season may help you not only get an advantage over rivals who are taking it easy during this period, but also kick off the new year with a bang.

Here are a few easy ways to get started.

Make contact

Many people actively endeavor to convey pleasure and remember to express thanks throughout the holidays. Make use of this opportunity to contact all of your contacts.

Don't say anything about business; instead, express your gratitude for their help over the last year. If possible, add a personal touch. While some bigger organizations may choose to spend money on gift baskets, a handwritten note goes a long way.

Change your perspective

Instead of looking at this time as a countdown to a vacation, think of it as a chance to complete transactions while your competition are relaxing. You don't need to be pitching new customers every day of the week, but you could utilize this time to make new LinkedIn connections or network instead of drinking at Christmas parties.

You never know when individuals are looking to transact business, so seizing every chance to remain top of mind is the only way to ensure long-term success.

Follow the 30-day rule

Filling a sales funnel may take weeks, if not months, as any company owner knows. Fanatical Prospecting, by Jeb Blount, is one of my favorite novels.

Because of Jeb's 30-day rule, the prospecting you undertake in this 30-day period will pay off for the following 90 days, this book has been vital in helping me locate and close over 1000 customers in under two years. This basically implies that if you take a month off, you'll be in a slump for the following three months.

Engage new leads and nurture them

In today's world, having a strong social presence is crucial. Instead of taking a social media hiatus during the holidays, take advantage of the chance to provide some year-end content. Your annual stats and triumphs, contemplation and thankfulness for significant events, posting your new year objectives and asking your followers for theirs, and holiday themed surveys are all wonderful methods to create interaction.

During this period, it's critical that you don't forget about any new followers. Make a mental note of them and contact them immediately in the new year.

Increase the number of relationships you have

In my perspective, the holidays are all about giving back. Giving back, on the other hand, does not rule out the possibility of generating revenue and favorable publicity.

You'll probably have more free time around the holidays, so take advantage of it by volunteering with nonprofit organizations or local companies that have struggled over the recent two years of turmoil. It's critical that we humanize our companies and develop personal relationships with people.

A single good act is more powerful than any commercial effort.

This Christmas season, there's no excuse to lose your momentum. You have a great chance to boost your brand recognition and customer base by taking advantage of the impending sluggish time.

It's pointless to prepare for the next year if you don't want to finish the current one strong.

Thanks to Lewis Schenk at Business 2 Community whose reporting provided the original basis for this story.

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